This site sells nicotine products. UAE law restricts their sale and use to adults aged 18 and over. Enter your month and year of birth to continue.
Snap pouches contain nicotine, which is addictive. They are intended for adults who already use nicotine. They are not a smoking cessation product and no health benefit is claimed. هذا المنتج يحتوي على النيكوتين، وهي مادة تسبب الإدمان. للبالغين من عمر 18 عامًا وأكثر فقط.
Made for the UAE. Sold to adults 18+.
Snap is a tobacco-free nicotine pouch. It sits under your lip, releases flavour and nicotine slowly, and leaves no smoke, no vapour and no device behind.
Plant fibre and pharmaceutical-grade nicotine. Nothing is burned or heated.
Nothing leaves your mouth, so nothing carries to the person next to you.
One pouch, one session. Flavour and nicotine release gradually.
Child-resistant can, tamper-evident seal, warnings in Arabic and English.
Start at 6 mg if pouches are new to you. Move up only if you want to. Every can holds twenty pouches.
Clean peppermint with a long cold finish. The one most people start on.
AED 20Softer and sweeter than Cool Mint, at the strongest nicotine level we sell.
AED 20Sharp and direct. The coldest opening minute in the range.
AED 20Ripe blueberry over a menthol base. Fruit forward, cold underneath.
AED 20Dark cherry, slightly tart, no candy sweetness.
AED 20Cola spice with a cooling edge. The outlier in the range, and a favourite.
AED 20Nicotine per pouch, measured in milligrams. UAE Standard UAE.S 5061 caps nicotine at 20 mg per pouch, so Spearmint sits at the legal ceiling for this market.
Where to begin. Enough to notice, easy to hold for the full session.
For users already comfortable with pouches or other nicotine products.
The maximum permitted per pouch in the UAE. Not a starting point.
Five steps, once. After that it is muscle memory.
Press and twist the lid. The can is child-resistant by design, so it needs both.
Between your upper lip and gum, off to one side. One at a time, never two.
A tingle in the first minute is normal. It settles quickly and evens out.
Do not chew or swallow it. Let it sit. Take it out when the flavour goes.
The lid compartment holds used pouches until you reach a bin. Never the street.
Snap launched in 2025 under Magic Gulf Tobacco Trading LLC. We started from a straightforward observation: a lot of adults in the UAE want nicotine without the smoke, the smell or the device, and the products on the shelf were mostly designed for Scandinavian palates and Scandinavian weather.
So we built the range around long-lasting cold, flavours that hold up in 45-degree heat, and packaging that meets UAE market requirements rather than being relabelled for it.
Everything we sell is made to UAE Standard UAE.S 5061 and carries bilingual labelling. We do not claim Snap is safe, and we do not sell it as a way to stop smoking.
More about SnapNicotine pouches moved from a legal grey area to a properly regulated category in the UAE over 2024 and 2025. If you are buying them in Dubai, Abu Dhabi, Sharjah or anywhere else in the Emirates, three things decide whether what you are holding is legitimate.
Tobacco-free nicotine pouches now require ECAS certification through the Ministry of Industry and Advanced Technology, the same route e-cigarettes take. The underlying technical standard is UAE.S 5061, which sets requirements for nicotine purity at pharmaceutical grade, a maximum pH of 9.1, permitted ingredients, water activity, shelf-life testing and packaging. A can that skipped this is not legal for sale here, regardless of how well known the brand is elsewhere.
Health warnings must appear in Arabic and English, nicotine content per pouch must be stated, and the can must be child-resistant and tamper-evident. If a can has no Arabic on it, it was not made for this market.
Buying from an unlicensed reseller or importing pouches by international courier is where most people get into difficulty. Customs treats unregistered nicotine products as seizable, and quantities beyond personal use get classified as commercial.
| Requirement | What applies in the UAE |
|---|---|
| Minimum age | 18 years, verified at point of sale, online and in store |
| Nicotine per pouch | Capped under UAE.S 5061; Snap is sold at 6, 12 and 20 mg |
| Certification | ECAS conformity, administered by MoIAT |
| Labelling | Arabic and English warnings, nicotine content declared |
| Packaging | Child-resistant and tamper-evident |
| Public use | Restricted; follow venue and emirate-level rules |
Snus contains ground tobacco leaf. A nicotine pouch does not — it uses purified nicotine held in plant fibre, which is why it is described as tobacco-free. Vapes heat a liquid and produce an aerosol you inhale; a pouch produces nothing you inhale at all and needs no battery, no coil and no charging. That difference is why pouches are regulated under their own standard here rather than under the e-cigarette rules.
Most people who are new to pouches are better served by 6 mg than by the strongest can on the shelf. A 20 mg pouch held for forty minutes delivers considerably more nicotine than a 6 mg one, and the usual result of starting too high is a headache, a racing pulse and an unpleasant first experience. Strength is not a measure of quality.
Heat is the real enemy of a pouch. Keep cans out of a parked car, away from direct sun and closed between uses. Moisture and flavour both degrade fast above roughly 30 degrees, which is why our own cans use a tighter seal than the European originals of this format.
Read the full risk and compliance information for Snap products, including who should not use them.
If yours is not here, send it to us and we will answer it directly.
Yes, for adults aged 18 and over, when the product holds ECAS certification from the Ministry of Industry and Advanced Technology and meets UAE Standard UAE.S 5061 on purity, pH, ingredients and bilingual labelling. Buy from a licensed UAE retailer. Importing unregistered pouches by courier is not permitted.
Pharmaceutical-grade nicotine, plant fibre as the carrier, food-grade flavouring, sweetener and stabilisers, inside a soft white sachet. No tobacco leaf. Nothing burns and nothing is heated, so there is no smoke, no ash and no vapour.
Between 20 and 40 minutes for most adults. Flavour and nicotine release gradually rather than all at once, and the flavour usually fades before the session ends — that is your signal to take it out.
6 mg. It is the lightest can we sell and the easiest to hold for a full session. Move to 12 mg only if 6 mg consistently does not do what you want. The 20 mg option sits at the maximum permitted per pouch in the UAE and is not a sensible starting point.
Snap pouches are white and do not contain tobacco leaf, so they do not stain the way traditional snus does. Some users get gum irritation where the pouch sits, particularly at higher strengths. Rotating the placement side and not exceeding the recommended time helps. If irritation persists, stop using them and see a dentist.
No. Snap is not a smoking cessation product, it is not licensed as one in the UAE, and we make no claim that it helps anyone stop. It contains nicotine, which is addictive. If you want to stop using nicotine altogether, speak to a doctor or contact a MOHAP-supported cessation service.
Cool, dry, out of direct sunlight, lid closed, and never left in a car. Above roughly 30 degrees the pouches dry out and flavour drops off noticeably. An unopened can keeps best in a fridge; an opened one is fine at room temperature if you keep it sealed.
Yes, to Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah. Delivery requires ID verification at handover confirming the recipient is 18 or over. We cannot leave nicotine products unattended and we cannot ship outside the UAE.
Plain answers to the things people search for before they buy.
What the first-minute sensation is, why strength changes it, and when it stops being normal.
The route from pouch to bloodstream, and why it feels slower than a cigarette.
One contains tobacco leaf and one does not. That single difference drives everything else.
Six flavours. Three strengths. Twenty pouches a can, AED 20 a can, tobacco-free throughout. Tasting notes below are ours, written without marketing adjectives where we could avoid them.
Three different ideas of cold. If you are choosing your first can, choose from these.
6 mg per pouch · Light
Straight peppermint oil with no fruit and no sweetness competing with it. The cold arrives in about thirty seconds and holds most of the way through the session, which is the main reason this is the can we sell most of.
Choose it if you have never used a pouch before, or you want something you can wear through a meeting without thinking about it.
20 pouches · slim format · AED 20
Find a stockist20 mg per pouch · Strong
Rounder and sweeter than Cool Mint — spearmint reads closer to chewing gum than to toothpaste. It is also our strongest can, sitting at the maximum nicotine per pouch permitted in the UAE under UAE.S 5061.
Choose it if you are an established nicotine user and 12 mg is not holding you. It is a poor first pouch and we would rather you did not start here.
20 pouches · slim format · AED 20
Find a stockist12 mg per pouch · Regular
The sharpest opening in the range. More menthol than Cool Mint and less sugar than Spearmint, so it hits hard in the first minute and then evens out. Popular with people who used to reach for strong mint gum.
Choose it if you want the cooling to be the point, not a background note.
20 pouches · slim format · AED 20
Find a stockistFruit over a cooling base, not instead of one. Every one of these still finishes cold.
Ripe rather than jammy, with menthol underneath. The gentlest can in the whole range.
AED 20 · 20 pouchesDark cherry with a tart edge. Deliberately not cherry-cola sweet.
AED 20 · 20 pouchesCola spice, citrus and a cooling finish. The most divisive can we make.
AED 20 · 20 pouchesMilligrams describe how much nicotine is in one pouch, not how good it tastes. UAE Standard UAE.S 5061 caps nicotine at 20 mg per pouch for this market.
Cool Mint, Blueberry. Start here.
Peppermint, Fresh Cherry, Ice Cola.
Spearmint. Experienced users only.
Two pouches at once does not double the experience, it doubles the nicotine. One at a time, always. Read the full risk information.
If you are standing in a shop in Dubai deciding between six cans, the shortest useful answer is Cool Mint 6 mg. It is the most neutral flavour in the range and the lightest strength, which means the two variables you cannot judge from the outside — how strong the nicotine feels and whether you like the taste — are both set to their safest position.
| Flavour | Strength | Profile | Best for |
|---|---|---|---|
| Cool Mint | 6 mg | Clean peppermint, long cold | First-time users |
| Blueberry | 6 mg | Ripe fruit over menthol | Anyone who dislikes mint |
| Peppermint | 12 mg | Sharp, high menthol | Ex-strong-gum users |
| Fresh Cherry | 12 mg | Dark, tart cherry | Fruit without sugar |
| Ice Cola | 12 mg | Cola spice and citrus | Something different |
| Spearmint | 20 mg | Sweet, rounded mint | Established nicotine users |
Flavour intensity in a nicotine pouch depends on moisture, and moisture does not survive a car dashboard in Dubai in August. If a can tastes flat, temperature is usually the reason rather than the batch. Keep cans sealed, indoors and out of the sun, and an unopened can will hold for its full shelf life.
Stock moves quickly on the 6 mg cans and on Ice Cola. If a flavour shows as unavailable, it is a supply gap rather than a discontinuation — ask us and we will tell you when it is back and which stockists have it.
Nobody is born knowing how to use one of these. It takes about forty seconds to learn and you only need to read this once.
Press the lid down and twist at the same time. Both actions are needed because the can is child-resistant by design.
Between your upper lip and gum, pushed to one side. One pouch at a time. Close the can straight away.
A tingle or slight burn in the first minute is normal and settles within two or three. It is stronger on your first ever pouch.
Do not chew it and do not swallow it. Let it sit still. When the flavour fades, the session is over.
The lid compartment holds used pouches until you find a bin. Never the pavement, never a drain, never a plant pot.
Two pouches do not give you twice the flavour, they give you twice the nicotine. That is the single most common mistake new users make and the usual cause of a headache, nausea or a racing pulse.
Keeping every pouch in the same spot for months tends to irritate the gum there. Alternate left and right. If soreness does not clear up after a few days off, stop and see a dentist.
You can drink water with a pouch in. Hot drinks speed up how fast the flavour goes, and carbonated drinks can loosen the pouch. Eating with one in is awkward rather than dangerous — take it out first.
Dizziness, a fast heartbeat, sweating, a headache or feeling sick means you have had more nicotine than you want. Take the pouch out, drink water and leave it for the rest of the day. Next time, use a lower strength.
Nicotine product use is restricted in public places across the UAE, and individual emirates and venues set their own rules on top of that. A pouch produces no smoke or vapour, but that does not exempt it. Check the venue, and when in doubt, do not.
Read the full risk and eligibility information before your first pouch.
The strength guide explains what 6, 12 and 20 mg per pouch actually mean, and which flavours come in which.
Snap was built in Dubai in 2025 because the pouches on sale here were designed for somewhere else.
Nicotine pouches were invented for Scandinavia. The format, the strengths and the flavours all reflect that: heavy mints, cold climates, a market that had used snus for a century already.
Then the category arrived in the Gulf, mostly as cans relabelled for export. Flavour dropped off in the heat. Strengths started at levels that made no sense for someone whose reference point was a shisha session or a pack of Marlboro Lights. And almost nothing in the packaging or the language spoke to anyone here.
Snap started from the opposite direction: a UAE product first, built to UAE requirements, tuned for a market where a car interior hits sixty degrees in July.
Four commitments. They are also the four things we would want to know if we were buying.
Our pouches are produced to UAE.S 5061 — pharmaceutical-grade nicotine, controlled pH, tested shelf life, permitted ingredients only.
Age verification online and at delivery. No sampling to non-users, no marketing built to appeal to anyone under 18.
We do not call Snap safe, healthy or a way to quit. It contains nicotine, nicotine is addictive, and we say so on every page.
A tighter seal and a reformulated moisture system, because a can that spends its life at 40 degrees is the normal case here, not the edge case.
Snap is owned and operated by Magic Gulf Tobacco Trading LLC, a licensed trading company based in Dubai. We distribute across all seven emirates through licensed retail partners and our own direct channel.
We showed the range publicly for the first time at the World Vape Show in Dubai in 2025, which is also where most of our current stockist relationships started.
If you run a licensed retail business in the UAE and want to stock Snap, or you are a distributor in the wider GCC, get in touch. We will ask for your trade licence before we quote.
Written up honestly, with the strength of each can stated up front.
Risks, eligibility and the regulatory position of Snap products in the United Arab Emirates. Please read this before you buy or use a pouch.
Snap pouches contain nicotine. Nicotine is a highly addictive substance. It raises heart rate and blood pressure, and dependence can develop quickly. Snap products are not risk-free. The only way to avoid all risk associated with nicotine is not to use nicotine at all.
Snap is intended solely for adults aged 18 and over who already smoke or use other nicotine products. If you do not currently use nicotine, do not start.
Snap is not licensed, approved or sold as a smoking cessation aid, a nicotine replacement therapy or a medical product in the UAE, and we make no claim that it helps anyone stop smoking or reduce harm. If your goal is to stop using nicotine, speak to a doctor or a Ministry of Health and Prevention supported cessation service.
If you have any medical condition or take prescription medication, ask a doctor or pharmacist before using a nicotine product.
Common effects include a tingling or burning sensation where the pouch sits, gum irritation, increased saliva, hiccups and a dry mouth. Using a strength that is too high, or more than one pouch at a time, can cause headache, dizziness, nausea, sweating or a rapid heartbeat. If that happens, remove the pouch, drink water, and use a lower strength next time. Persistent gum soreness or a sore that does not heal should be seen by a dentist.
Snap cans are child-resistant, but they are not childproof. A single pouch can cause serious nicotine poisoning in a child or an animal. Store cans out of sight and out of reach, keep the lid closed, and never leave loose pouches on a table or in a bag pocket. If a child or pet swallows a pouch, seek medical or veterinary help immediately and take the can with you so the nicotine content can be read off the label.
Used pouches go in the lid compartment of the can and then in a bin. Do not drop them in the street, in a drain, on a beach or in a plant pot — a discarded pouch still contains nicotine and is a hazard to children, animals and cleaning staff.
Tobacco-free nicotine pouches are a regulated product category in the United Arab Emirates. The framework that applies to Snap includes:
| Area | Requirement |
|---|---|
| Technical standard | UAE Standard UAE.S 5061 for tobacco-free nicotine pouches: pharmaceutical-grade nicotine, maximum pH 9.1, controlled water activity, prohibited-substance list, shelf-life testing |
| Conformity | ECAS certification administered by the Ministry of Industry and Advanced Technology (MoIAT), which absorbed ESMA in 2020 |
| Nicotine content | Capped per pouch under the standard and declared on the can |
| Minimum age | 18 years, verified online and at point of sale or delivery |
| Labelling | Health warnings in Arabic and English, ingredient and nicotine declaration |
| Packaging | Child-resistant closure and tamper-evident seal |
| Tax | Federal excise duty and VAT apply; digital tax stamp requirements are enforced by the Federal Tax Authority |
| Public use | Restricted in public places; individual emirates and venues apply their own rules |
| Health claims | Marketing a nicotine product as a medical or cessation aid without MOHAP approval is not permitted |
Buying nicotine pouches from an unlicensed seller, or importing them into the UAE by international courier, carries a real risk of seizure and penalty. Buy from licensed UAE retailers only.
We restrict our own communications to audiences that can be verified as 18 and over, do not use imagery, characters or platforms aimed at young people, and do not sample to people who are not already nicotine users. If you see Snap material that appears to be targeted at minors, report it to us and we will take it down.
If a can carries no Arabic warning text, no declared nicotine content, or no conformity marking, it was not made for the UAE market and we cannot vouch for what is in it. Genuine Snap cans are bilingual, sealed and marked. When in doubt, send us a photo of the can and the batch code.
Anything on this page that is unclear, ask us directly through the contact page. If you need clinical advice about nicotine and your own health, that has to come from a doctor rather than from us.
This page summarises the regulatory framework as we understand it and is provided for information. It is not legal advice. Regulations change — the current authorities are the Ministry of Industry and Advanced Technology and the Ministry of Health and Prevention. Last reviewed August 2026.
Stockist enquiries, product questions, a can that was not right, or a compliance concern. All of it comes to the same team in Dubai.
Tell us your trade name and emirate, and attach or reference your UAE trade licence. We quote wholesale only to licensed businesses, so that is the first thing we will ask for.
Include the flavour, the strength, the batch code from the base of the can and where you bought it. Batch codes let us trace a production run; without one we are guessing.
Send a photo of the front and the base of the can. Missing Arabic warnings, no declared nicotine content or no conformity marking are the usual tells.
If you have seen Snap advertising that appears to target people under 18, or a stockist selling to minors, tell us and we will act on it. This is the one inbox we treat as urgent.
Magic Gulf Tobacco Trading LLC
Dubai, United Arab Emirates
Serving all seven emirates through licensed retail partners.
Our social accounts are age-restricted to 18+ and are not open to followers below that age.
We cannot give medical advice, comment on whether nicotine is suitable for your health, or advise on quitting. Those questions need a doctor.